The work "project" is often used as a synonym of "waterfall", "command and control," and in general everything that is old and unnecessary. Some even use the term "Scrum project", expanding the role of the Scrum Master to a mini Project Manager. The tag, #noprojects, in combination with other "#no" like "#noestimates" is sometimes used as an excuse for lack of planning, documentation, and discipline. This webinar is an analysis of the "#noprojects" concept, presenting the author's view and experience with projects and a less governed approach to delivery. He explores the relationship between project and product development and the challenges of growing from a small team of "developers" to the real enterprise level.